WHAT WE DO
Content Marketing Programs
Intersocial provide a number of specific content marketing support services designed to maximise overall return from content marketing through leveraging powerful Social Selling techniques.
As much as B2B selling has become more challenging, it has also become more challenging for buyers to buy. The vast number of choices available to buyers in addition to the rigours of modern procurement mean that the need more information than ever before. As a result, according to Gartners’ 2019 B2B Buying journey report, only 17% of buying groups time is spent meeting with potential suppliers, and as much as 27% of buyers time is spent on independent online research, with a 18% spent on offline research to support decision making.
Content marketing has gained significant interest and uptake from B2B marketers who have in many cases seen a decline in impact from traditional marketing. Content marketers seek to support buyer decision making through providing value-adding materials that educate and inspire action whilst building sellers credentials. As such, there is a natural synergy between content marketing and Social Selling.
Intersocial provide a number of specific content marketing support services to help drive content reach, engagement and performance as well as help sellers identify, connect, build and nurture relationships and drive meetings and sales-qualified leads.