Social Selling Bootcamp: B2B Content Marketing

Social Selling Bootcamp: B2B Content Marketing is a practical, interactive, and insight-rich course designed for B2B Sales & Marketing professionals to enable you to use proven B2B Content Marketing strategies and tactics that drive 4 key outcomes: Build Brand Awareness for your Personal & Organisational Brands Grow Market Demand for Your Products & Services Drive High-Value Website Traffic Generate Inbound Leads

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Description

Social Selling Bootcamp: B2B Content Marketing is a practical, interactive, and insight-rich course designed for B2B Sales & Marketing professionals to enable you to use proven B2B Content Marketing strategies and tactics that drive 4 key outcomes:

  1. Build Brand Awareness for your Personal & Organisational Brands
  2. Grow Market Demand for Your Products & Services
  3. Drive High-Value Website Traffic
  4. Generate Inbound Leads

When you attend this course, you will learn how to:

  • Master the Mechanics of Posting Content on LinkedIn

  • Source the Most Relevant Content for Your Target Audience

  • Identify the Best Story Angles in Your Content

  • Add Expert Commentary into Your Post to Maximise Audience Engagement

  • Leverage First Degree Connections, Advocates, and Influencers to Amplify Your Post

  • Add the Right Hashtags into Your Post to Amplify Your Post

  • Track & Measure the Viral Performance of your Post, including Companies Viewing Your Content

Course Format

  • Duration: 2 hours

  • Delivery Mode: Virtual (Live and interactive session facilitated by Zoom)

  • Maximum Attendance: Unlimited

  • Start Time:  Check course details below for local times

  • Finish Time: Check course details below for local times

  • Breaks: None

  • Catering: No

  • Prerequisites: Own a LinkedIn account (free version or Sales Navigator)

  • Course Materials Needed: None

  • Technology Required: Laptop or Tablet

Trainer

Tom Skotidas, Managing Director of Intersocial.  Tom has specialised in Social Selling since 2008.  During this time, he has designed, consulted on, and implemented Social Selling programs for hundreds of the world’s leading B2B brands.

Tom Skotidas

Who Should Attend

  • New Business Hunters - All sales professionals seeking to identify new prospects, generate leads, and grow pipeline, including Business Development Managers and Inside Sales professionals.

  • Sales Farmers - All account managers and directorsmanaging portfolios of clients to drive cross and up sell opportunities, improve retention, and increase lifetime value.

  • Sales Leaders Chief Revenue Officers, Heads of Sales, Chief Commercial Officers, and other revenue-focused B2B leaders with accountability for leading and developing teams of sales professionals and delivering revenue results

  • Marketing Leaders – Chief Marketing Officers, Heads of Marketing, and other Marketing leaders seeking to build true multi-channel engagement programs and innovative ways to enable selling teams to reach prospects and clients.

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