WHO WE ARE
Asia Pacific's Leading Social Selling Consultancy
We are Asia Pacific's leading Social Selling consultancy, enabling B2B marketers and sales leaders to build brand, grow demand, and
generate qualified leads.
As a leader in the Social Selling field, Intersocial has pioneered social media strategies and tactics that unlock new levels of business for our clients.
We work with Marketing and Sales leaders throughout Asia Pacific and globally, providing training, consulting, and managed services. This approach ensures both a specialised and end-to-end focus for our clients.
We also operate across many sectors, including Software, Technology, Financial Services, and Professional Services.
Why Social Selling?
In the landscape of tools and tactics employed by contemporary sales, marketing and account management teams, Social Selling is unique.
Social media platforms, such as LinkedIn, provide unprecedented access to deep, rich and self-cleansing database of engaged potential B2B prospects. They also provide complete visibility into the complex relationships within these networks, at a scale never seen before.
These factors provide modern sales, marketing and account management teams with a complete tool set to identify and engage buying audiences in a personalised way, grow demand for their products and services, and grow relationships.
For B2B Marketers, Social Selling marries multiple benefits: total sales-marketing alignment, enhanced content marketing and brand building, personalised multi-channel experiences that are customer-centric, and the ability to deliver qualified sales leads - with full attribution.
For Sales and Account Management professionals, Social Selling builds personal brands, grows relationships, generates leads, and accelerates sales velocity.
WHAT WE DO
Social Selling Training
Course: Introduction to Social Selling
A comprehensive, interactive and practical social selling training solution to empower next-level performance from your sales, marketing and account management teams.
Course: Social Selling for SQL
Tailored, practical training solutions focussed on Social Selling best practice for SQL generation.
Course: Social Selling for Account-Based Marketing (ABM)
Social Selling training for account managers and account based marketing teams to support your specific organisational objectives.
Social Selling Services
Intelligence and insight on competitor social media competencies and deficiencies to inform your organisations Social Selling strategy.
Profile Page Optimisation
Align your social media profiles to best practice and activate them as passive, ‘always on’ lead generation tools.
Thought Leadership: Curation & Packaging
A range of specific services to help individuals and teams efficiently curate and disseminate relevant and engaging thought leadership content to build personal brands.
Unlock the power of your selling teams and modern social platforms with bespoke programmes to generate higher levels of sales qualified leads.
MQL to SQL Conversion
Optimise your MQL-SQL conversion rate by leveraging Social Selling techniques and defined scripts and sequencing for a better multi-channel experience.
Buying Committee Mapping
Gain a precise picture of the optimum path to engage with and convert your prospect organisations with comprehensive mapping and research services.
Prospect Monitoring & Engagement
Keep up to date with developments on your key prospects and engage them with personalised engagement plans.
Influencer & Advocate Marketing
Identifying and activating online B2B influencers and brand advocates to support delivering your messaging with impact at scale.
Viral Campaign Design
Leverage powerful Social Selling insights to help your marketing content achieve its viral potential and accelerate ROI.
Asia Pacific's leading Social Selling consultancy
Tom Skotidas, Managing Director
Tom has been supporting B2B sales, marketing and account management leaders since 2004. He has worked extensively with leading B2B brands including Oracle, SaS, Telstra, ANZ Bank, CA and numerous others.
He founded Intersocial in 2015 to pioneer the usage of Social Selling solutions for demand generation and personal brand development in the Asia Pacific region. Previously, Tom headed business development for a small digital agency, helping build it from $500,000 to $7m in client billings within four years, 50% of which was derived through Social Selling channels.
Tom has also appeared regularly at numerous conferences including Mumbrella, Bloomberg, CeBIT, iStrategy, Sky News and others across the Asia Pacific region.
Hear from our clients
I engaged Tom at Intersocial to run a virtual Social Selling workshop during COVID to support our global B2B sales team’s transition to online business development. This was entirely new territory for some of our reps who have relied on a more traditional face-to-face approach for many years.
Over 2 x 4-hour online sessions, Tom managed to not only hold the attention of attendees of varying digital competencies in different time zones, but he also kept the team fully engaged through a range of techniques and exercises to test and embed the knowledge of the material delivered throughout the course…[and] gaining practical tools to start Social Selling immediately.
I would definitely recommend Intersocial to other organisations looking for support in transitioning to, or making the most out of, Social Selling channels for B2B sales teams.
My team and I immersed ourselves in a two day social selling course facilitated by Tom Skotidas from Intersocial. The content of the course was first rate. Our sales team all completed the session with extensive new social selling tools. Both our new and experienced sales people strongly benefitted from the training. Tom has a unique delivery style that resonated with the sales team. They recognised he was one of them and were all fully engaged for the full two days. Tom’s social selling knowledge is second to none and he has a passion for sharing his experience via both theoretical and intensely practical sessions which were always very well received.
Our team widely implemented the knowledge we gained. The Social Selling complemented our direct selling and saw both individuals and our company become much more visible on LinkedIn. Our sales team…were able to implement the new techniques they learnt immediately. We saw instant results as our people were able to easily connect with the right buyers instead of struggling to find their way around gatekeepers. When we undertook the course we were already highly performing but he enabled us to go to the next level.
We recently engaged Intersocial to provide our sales teams with training in Social Selling. Tom’s ability to strike up a strong rapport with a class of seasoned sales executives ensured they remained engaged throughout the training session. He used hyper-clear language, real world tactics, and targeted exercises to drive home the key learning points. All of this ensured that our sales team has continued to use the Social Selling skills they acquired through the training, to this day. I recommend Intersocial for any Marketing or Sales leader who wants to enable their teams in LinkedIn and Social Selling.
Our entire sales team (across Australia and the UK) participated in one of Tom’s recent Social Selling Courses. Tom is a very engaging and inspiring presenter who was able to connect with the entire team and generate tangible outcomes for all.
The team had a varied level of social selling knowledge and the course provided all with the necessary skills, approaches and tactics to make such a tool successful in sales lead generation – way more than just like and share. Tom ensured all participants had the right profile picture, titles, key words and focus. Understanding how to pitch yourself using titles, location and needs is now a skill all of the team have.
Importantly the results of the course were seen almost immediately by the team and the on-going success is being realised in sales leads being generated by many team members. If your organisation needs to add new tools to its sales kit bag then I highly recommend Tom and his Social Selling course.
For more information, to arrange a conversation or submit a request for proposal, please send an enquiry or call +61(2) 8048 7546.