PURPOSE
Attract & Convert More Business With Precision-Optimised LinkedIn Profiles
In modern sales and marketing, all assets need to work harder to successfully cut-through, support positioning and engage. This is particularly true of professional social media profiles.
It is rare, however, for LinkedIn and other social media profiles to be optimised to the level of precision required in today’s hyper-competitive sales and marketing environment. This is often due to time constraints, a lack of platform knowledge and an understanding of what drives engagement in a social media context.
Our profile page optimisation solution is designed for B2B organisations wanting to gain maximum benefit from their social selling programs. We ensure all profiles are designed to precisely reflect the desired organisational and personal brand messaging and positioning and target audience, transforming them into powerful ‘always on’ lead generation tools to drive new connections, engagements, meetings and revenue.
HOW WE DO IT
Optimising Profiles For Always-On Lead Generation
Intersocial work with sales, marketing, inside sales and account management professionals to optimise seller profiles and enable maximum performance.
WHY INTERSOCIAL
B2B Social Selling Experts
HOW WE WORK
Aligning Personal Goals, Profiles And Best Practice For Optimal Results
Frequently Asked Questions
During our engagement we take a snapshot of their current profile and gain a sample of their ideal profile. We outline a list of variables we review and define what will be done to optimise each profile. We then work through the defined tasks lists to ensure all areas for optimisation have been addressed and produce a ‘before and after’ comparison.
Yes. Clients can select specific profiles to be included within the scope of the service.
Intersocial deliver a comprehensive worksheet outlining all changes required to be made to optimise each profile. Changes are then made by a resource internal to your organisation or by the profile owners themselves. We seek a one-to-one meeting with the profile owner to enable them to make these changes directly to their profiles.
Our pricing for this service starts at $1,500 + GST and scales with the number of profiles.
TESTIMONIALS
Hear from our clients
I engaged Tom at Intersocial to run a virtual Social Selling workshop during COVID to support our global B2B sales team’s transition to online business development. This was entirely new territory for some of our reps who have relied on a more traditional face-to-face approach for many years.
Over 2 x 4-hour online sessions, Tom managed to not only hold the attention of attendees of varying digital competencies in different time zones, but he also kept the team fully engaged through a range of techniques and exercises to test and embed the knowledge of the material delivered throughout the course…[and] gaining practical tools to start Social Selling immediately.
I would definitely recommend Intersocial to other organisations looking for support in transitioning to, or making the most out of, Social Selling channels for B2B sales teams.
My team and I immersed ourselves in a two day social selling course facilitated by Tom Skotidas from Intersocial. The content of the course was first rate. Our sales team all completed the session with extensive new social selling tools. Both our new and experienced sales people strongly benefitted from the training. Tom has a unique delivery style that resonated with the sales team. They recognised he was one of them and were all fully engaged for the full two days. Tom’s social selling knowledge is second to none and he has a passion for sharing his experience via both theoretical and intensely practical sessions which were always very well received.
Our team widely implemented the knowledge we gained. The Social Selling complemented our direct selling and saw both individuals and our company become much more visible on LinkedIn. Our sales team…were able to implement the new techniques they learnt immediately. We saw instant results as our people were able to easily connect with the right buyers instead of struggling to find their way around gatekeepers. When we undertook the course we were already highly performing but he enabled us to go to the next level.
We recently engaged Intersocial to provide our sales teams with training in Social Selling. Tom’s ability to strike up a strong rapport with a class of seasoned sales executives ensured they remained engaged throughout the training session. He used hyper-clear language, real world tactics, and targeted exercises to drive home the key learning points. All of this ensured that our sales team has continued to use the Social Selling skills they acquired through the training, to this day.
Our entire sales team (across Australia and the UK) participated in one of Tom’s recent Social Selling Courses. Tom is a very engaging and inspiring presenter who was able to connect with the entire team and generate tangible outcomes for all.
The team had a varied level of social selling knowledge and the course provided all with the necessary skills, approaches and tactics to make such a tool successful in sales lead generation – way more than just like and share. Tom ensured all participants had the right profile picture, titles, key words and focus. Understanding how to pitch yourself using titles, location and needs is now a skill all of the team have.
Importantly the results of the course were seen almost immediately by the team and the on-going success is being realised in sales leads being generated by many team members. If your organisation needs to add new tools to its sales kit bag then I highly recommend Tom and his Social Selling course.
We brought Intersocial on board to help our Sales Development team convert a higher percentage of marketing-qualified leads to sales qualified leads. Intersocial delivered on this by optimising our prospect engagement sequences and our prospect engagement scripts. These sequences and scripts were developed across multiple channels, allowing my team to confidently implement multi-channel engagement with MQLs.
Intersocial also trained my SD Representatives (SDR) on how to use Social Selling to engage MQL prospects via LinkedIn, and how to improve their Telephone prospecting skills.
Overall, a high-quality, in-depth sales enablement program well worth the investment. My SDRs now possess the multi-channel skills necessary to convert MQLs into SQLs more effectively – and efficiently – for our Account Management team.
