Video: Social Selling for Account Based MarketingAndrew Briggs
Account-Based Marketing (ABM) is a rapidly-growing approach used by modern organisations to provide a focussed approach to engaging buying commitees and driving account growth and penetration. In this video, lead Social Selling consultant and Managing Director Tom Skotidas discusses how Social Selling can be used effectively as part of an ABM strategy, and outlines in detail some of the key planning and execution considerations to give your Social-Selling-enabled ABM program its best chance of success.
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